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Summertime Rentals LLC is proud to be entering the 2022 summer season as our twentieth season in business! We began in 2003 to provide our customers with a true “up north” lake experience and unmatched customer service and equipment. We understand that those vacationing here value their time and so we want to take the worry and hassle out of renting. Our equipment is truly the best in the area.  We offer only new or late model jet-skis, pontoons, tritoons, water trampolines, kayaks, paddleboards and other water toys. Our customers are consistently impressed and the reason we have grown year after year. Whether you’re looking to get out on the lake for the day, or you want the full waterfront setup for your entire stay we can make it an unforgettable experience!


Summertime Rentals believes it is important to support local businesses. Our jet skis and boats are purchased and serviced locally as well as our sources for marketing, advertising, web design, accounting, and supplies.  Northern Michigan is a tight nit community and we understand the impact of keeping business local and the value of building upon these relationships.  We believe our community and guests benefit by recommending and supporting local businesses.  We are members of the Charlevoix, Boyne Area, East Jordan, and Petoskey Area Chambers of Commerce.


I grew up in the area and began Summertime Rentals LLC in 2003 as a seasonal business while a sophomore in college.  It started with the purchase of one jet ski the first season and has grown to be the largest, most diverse, and highest quality watersports rental fleet on Lake Charlevoix and Northern Michigan.  I graduated from Western Michigan University in 2005 with a degree in aviation science and a general business minor.  I spent a few years in airport management and operations but could not turn down the opportunity to spend summers on beautiful Lake Charlevoix.  I recently completed my bachelor of science in nursing at Oakland University in Rochester, Michigan.

Summertime Rentals employs a full-time summer seasonal staff of fifteen (and growing).  We absolutely love our crew!  They are hard working and take pride in what they do.  We get many compliments about our staff and attribute much of our success to them. Many of our employees are local high school, college, and recent graduates that work several summers until they have secured an internship or job in their desired career field.

Many have come to know Kim as she takes charge of various roles and responsibilities.  She is the friendly and knowledgeable voice you hear on the phone.  She manages much of the day-to-day tasks and crew at Summertime Rentals.  Kim has a knack for creativity, attention to detail, and has impressive organizational skills.  She brings a lot of fun and personality in everything she does, and provides excellent customer service.  It’s easy to see how she is a kindergarten teacher at an elementary in Rochester, Michigan during the non-summer months.  Kim has a love for Lake Charlevoix, travel, and children and enjoys all sorts of craft projects, being out on the lake boating and jetskiing, and kayaking the Jordan River.

During the non-summer months I recently finished my bachelor of science in nursing  at Oakland University in Rochester, Michigan. For those who know me, I am the type that cannot sit still and always has to be doing something productive and challenging which is why I love what I do. The best part of my summer day is getting to know my customers and the reward of hearing how much fun they had out on the water year after year.

In my leisure time you may find me out cruising Lake Charlevoix on one of the boats or my stand-up jet-ski, kayaking the Jordan River, checking out downtown, traveling, snow skiing, mountain biking Avalanche Park in Boyne City, and of course spending time with Kim. 

Aaron Schwartz – Owner

We are entering our 20th rental season at our new South Arm Marina location!

The move provides us with room for expansion and the ability to better serve our customers for many years to come.  We now have an expanded watersports store, gas dock, a much larger parking lot, and an on-site maintenance and storage facility to service our boats and customers.  We are located between the sandy beaches of East Jordan Tourist Park and Elm Pointe.  These are two great spots to hang out for the day!  The South Arm has always been our favorite spot on Lake Charlevoix... Come check us out and see why!  


Expanded watersports store with all the convenience essentials for a fun day on the lake!

  • Beverages (non alcoholic)

  • Ice

  • Packaged chips, snacks, ice cream

  • Sunglasses

  • beach/water/kids toys

  • Watersports goods​

    • tubes​, skis, wakeboards

    • inflatables

  • Life vests​​

  • Boating basics

Summertime Rentals | Northern Michigan
Summertime Rentals | Northern Michigan
Summertime Rentals | Northern Michigan